Finding your story is a piece of cake
Discover how to craft and share your authentic narrative. We help you uncover the story that sets you apart.
What's in their head
The knowledge, expertise, and facts that define your organisation's core story.
What's in their heart
The genuine emotion, values, and conviction that make your story believable and human.
Purpose and passion
The why behind your work—what drives your organisation and inspires your audience.
What's in the world right now
The current context, trends, and timing that make your story relevant and urgent today.
Real-world ingredients
The practical evidence, examples, and details that prove your story is authentic and grounded.
What clients say
Shane's approach to finding our story was transformative. He uncovered the real narrative behind what we do, and it's opened doors with major clients we'd been struggling to reach.
Paul Maxwell
Client — Tesco and NHS campaigns
Working with Shane gave us clarity on who we are and what makes us different. The story he helped us tell has become central to how we communicate with everyone.
Neville Coles
Client — Media and brand partnerships
Book or enquire
Emma will get back to you within one business day. Tell us about your workshop, speaking event, or inquiry.