Think Differently. Find Your Story. Discover Happiness.
Shane Dean founded The Good News Post — a global movement empowering children aged 4–21 to become real-life journalists, sharing kindness, hope and positivity. He helps visionary people and organisations unlock their hidden stories, shift mindset and reimagine their future through Purple Sheep Thinking.
The Story Behind the Movement
Shane Dean is the founder of The Good News Post — a global movement helping children aged 4–21 find, write and share good news stories. Before launching the movement, Shane was an award-winning newspaper journalist covering celebrities, politicians, major world events and breaking news stories. His Good News Post project empowers children and young people to become real-life journalists in Good News Rooms in schools — built on kindness, hope, humility, positivity, and aspiration. With the children's belief that all things are possible, young people have gone from interviewing the Prime Minister in Downing Street to meeting the Speaker in Parliament, and engaging with countless inspirational figures — opening doors many never imagined possible. Good News Rooms are already growing across the UK and Africa, with a vision to expand globally. In 2016, Shane launched The Good News Post, a UK-based global online platform sharing uplifting stories and positive news. Shane is also a PR expert, helping people uncover their hidden stories through 'Purple Sheep Thinking' — helping them stand out on TV, in the media, and across digital platforms.
What people say about the purple sheep
Magnificent PR and connection. I still have no idea how he got a video from Sir Richard Branson and three meetings with Prime Minister Boris Johnson that continue to inspire so many.
Neville Coles
Founding CEO, The Priory Learning Trust
Working with Shane opened our eyes to the power of good news thinking. His training equipped our team to share our impact with real clarity and confidence.
Elizabeth Davis
Head of Careers
Shane brings energy and authenticity to every conversation. His insights on PR and storytelling cut through the noise. We saw real results in how our message landed.
Paul Maxwell
Director, Maven
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