Find your story. Imagine extraordinary. Discover happiness.
From tabloid journalism to vicar by accident to global good news movements, I’ve learned that changing your thinking changes your story — and changes your future.
The Story So Far
Shane Dean has spent 30 years helping people discover the power of better thinking and the power of stories. From chasing celebrities and politicians as a newspaper reporter and political correspondent to creating unconventional community spaces and launching a global good news movement, Shane's journey has never followed the expected path. Today he helps schools, charities, businesses and leaders use positive storytelling, creativity and "Purple Sheep" thinking to inspire people, build communities and rethink what's possible.
Good News Rooms. Children finding stories that matter.
Children aged 4 to 21 work in real Good News Rooms worldwide, discovering and sharing stories of hope, inspiration, and kindness.
Tabloid journalist to rebel vicar and back again
Shane became a 'rebel vicar' overnight by accident with zero experience. He is now a story finding expert. And he learned the secrets to happiness along the way which involves the power of story and perspective.
Turn your passion into publicity stories
After 30 years in news Shane turns your passion into publicity stories to use in news and TV. This is Purple Sheep PR.
Most people and organisations look like white sheep. They follow others. They appear boring. But uncover their hidden stories and they are 'purple sheep' - loved by editors and journalists
Shane is a specialist in finding your hidden stories to get you publicity in media and on TV - getting you more attention and winning customers and clients
What they say
Shane has always been a 'Purple Sheep' — someone who isn't afraid to stand out and do things differently. He has used his own life's challenges to fuel a mission that empowers others to find hope in a negative world. His 'Good News Tonic' isn't just a talk; it's a reflection of the authentic, resilient person he is.
Elizabeth Davis
Previously Head of Careers & Executive Support, The Priory Learning Trust
Shane has an extraordinary ability to find and tell the stories that matter. His PR instinct is second to none — he gets results that most agencies can only dream of.
Paul Maxwell
PR Client
Ready to stand out?
Let's find your story and get it heard.
